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Wednesday, February 22, 2006

Market Study - Best Practices in Optimisation and Migration

(NEW IMS Insider online survey - "Key Issues in developing IMS-based Converged Services". To participate go to: http://www.surveymonkey.com/s.asp?u=680211758609 It takes 15 minutes. Participants - only - will get a FREE copy of summary results.)

Over the last few weeks we've been conducting in depth interviews with senior people at - Bell Canada, BT Retail, Deutsche Telekom, France Telecom, KPN, Mobilkom, Swisscom, Orange, O2, Rogers, Telecom Italia, Telenor and Vodafone - as part of the major Market Study we're doing with STL's Converged Services Practice and Moriana Group.

Combine that with discussions with and analysis of the key IT vendors - IBM, HP, Intel, Sun, Microsoft, Logica, T-Systems, Appium, Cap Gemini, Apertio, Jnetx, High Deal, First Hop, Personeta, Redknee, Tekvision - the NEPs - Alcatel, Ericsson, Nokia, Nortel, Lucent, Siemens, Motorola - and some interesting 'others' - Google, Yahoo, Motricity, Verisign, SK Telecom, DoCoMo - and we're starting to get a clear picture of the challenges that operators in mature markets are facing in terms of a.) Optimising existing networks, services and customer relationships and b.) Migrating to a new converged IP-based world. More importantly, what needs to be done to move forward and how to prioritise this is getting clearer.

In the last few editions of IMS Insider report (www.ims-insider.com) we've been looking generically at how to think about a fast approaching converged world, in terms of next gen networks and next gen services. Now we well we need to get specific and help operators define more clearly what sort of company, precisely, they want to be in the future.

Our interviews and online survey show considerable uncertainty today. Lots of talk of 'Triple and Quad Play', but these have many different definitions and interpretations by different groups within even the same company.

We are seeing far too much inward looking navel-gazing and not enough focus on 'next gen services' and how to create them.

So, we're delighted by the response to the special workshop we're running - for a few 'insiders' - on 6th April at Heathrow Airport looking at "Best Practice Strategies and Tactics for Delivering IP-based converged services". At this we'll be presenting the results of our Market Study, a framework for decision-making and, stimulated by special presentations, brainstorming how, practically, can operators move forward to create sustainable competitive advantage.

Details are at www.ims-insider.com, or on request from me at editor@ims-insider.com.

The Editor, IMS Insider

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